YSL Rouge Pur Couture The Bold Lipstick


The Bold collection was made for those with an attention-commanding attitude.


YSL understands the ultimate finishing touch to your makeup routine is a vibrant lipstick, and what better choice than the Rouge Pur Couture The Bold Lipstick? Formulated with red floral oil from the Ourika Community Gardens nestled deep within the Moroccan Atlas Mountains, this product offers intense hydration and a smooth texture, perfect for a long-lasting pop of colour and a seamless finish.


For a pout that packs a punch, use a lip brush to pat the product onto your lips then build up the colour depending on your preferred boldness. Finish by blotting with tissue paper – it will zap away excess oil from your lips for maximum staying power.


  • Luminous finish
  • Stick
  • 2.8g

    • Shade: Reignited Amber
    • Nourishing formula
    • Long-lasting colour and hydration
  • Made in France


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